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Key figures

  • N°1 chocolate brand
  • 526 stores, 472 in France and 54 abroad
  • 20 new stores/takeovers in 2023
  • €480k in mean annual revenues in our network

The secrets of Jeff de Bruges' success

From the cacao trees grown in our plantations in Ecuador to the chocolates fashioned in our factories in Belgium and the recipes created by our master chocolatiers, at Jeff de Bruges we master every step in the chocolate-making process.

We’re proud to have forged an exceptional reputation that makes us a leading player in the chocolatier market.

With our unique marketing savvy, we’re able to conceive more than 25 window displays a year, setting the stage to bring your store to life for the major events on the calendar. And of course, there’s also our store concept, communications tools and seasonal offering. But also, our store concept, our Click & Collect and courier services and our seasonal offer.

Our know-how

We want to share with our customers the thing that drives everything we do: high-quality chocolate at an affordable price that makes people want to keep coming back for more. That’s why we like to vary our inspirations and interpretations so that there’s a chocolate to suit everyone’s tastes. Our dedicated and passionate master chocolatiers put all their craftsmanship into creating new recipes in our factories in Belgium to bring you novel combinations of tastes and textures.

We never compromise on the quality of our chocolates. Our recipes are developed with meticulous attention to detail from naturally sourced ingredients and without hydrogenated vegetable oils, GMOs* or palm oil. Naturally, all our couverture chocolate is guaranteed 100% pure cocoa butter.

* Genetically Modified Organism

Ice-creams and dragees, our seasonal offering

Chocolate is a very seasonal product and we soon realized we needed to propose and offer complimentary activities from April to September.

Ice cream

During the warmer months, we offer an ice cream activity for which we have developed several concepts that can be adapted depending on the type of shops. Our recipes for sorbets and ice creams are exclusive and handcrafted.

Dragee almonds

Birth, christening, communion, wedding gifts... additional activity as table decorations or as special gifts for guests, dragee almonds are part of all big events of life.

So opening a Jeff de Bruges store is the chance for you to develop a multifaceted business.

Living for chocolate

brings enjoyment to your life